What is a TLD?

Top Level Domains are about to change everything

February 19, 2014

Heads up – the Internet is about to completely change. There are now over 250 million domain addresses. In the next five years there will be over one Billion. Top Level Domains are about to change everything. A Top Level Domain (TLD) is the bit at the very end of a web address. (dotCom, dotBiz, […]

Jodee Rich Interview with M+M

ICANN 48 Interview with Jodee Rich

February 12, 2014

In this interview PeopleBrowsr CEO Jodee Rich sits down with Antony Van Couvering, CEO of Minds + Machines to discuss the promise of new gTLDs, how the internet is changing from domain names to network identities, and some interesting analogies from their own personal experiences. What are The Typerwriter Days of the Internet? What will the […]

What is a TLD?

What is a Top-Level Domain (TLD) Slideshare

January 15, 2014

Imagine it! An internet filled with contextually named websites such as www.microbrew.beer, www.rocknroll.music, or www.grumpycat.meme instead of websites all having boring old .com at the end. Will the new TLDs be a boon for free-speech and self-expression, or a hopelessly confusing mess that’s doomed to fail? We think the former, with PeopleBrowsr’s dotCEO, dotKRED and dotBEST TLDs leading […]

dotCEO Party 1

All will be revealed at ICANN 48

November 11, 2013

In under a week, 300 of the TLD community’s best and brightest will descend on the beautiful Madero Walk Eventos for our huge Minds + Machines and PeopleBrowsr Party. We can’t wait to see you there! The first 100 guests through the doors at 7pm will receive a free polo shirt. Around 8pm, Antony Van […]

Join PeopleBrowsr in Durban at ICANN 47 to talk about building a social media network around your gTLD

July 11, 2013

Next week in Durban, South Africa, the Internet Corporation for Assigned Names and Numbers (ICANN) is holding their next public meeting.

ICANN holds 3 public meetings a year where variety of sessions such as workshops, open forums, and working meetings on the development and implementation of Internet policies.

PeopleBrowsr will be in attendance, represented by Founder and CEO, Jodee Rich (@wingdude), as well as Kred CEO, Andrew Grill (@AndrewGrill).

Our interest in attending ICANN is twofold:

1) PeopleBrowsr has three uncontested gTLDs dotCEO, dotKRED and dotBEST and as a gTLD applicant, we have a vested interest in the progress of the gTLD process.

2) We have developed an innovative set of social value added services called Social OS™ that can enhance the value of not only an applicant’s gTLD investment, but also the value of the community around the gTLD.

Our Social OS™ Platform-as-a-Service will allow gTLD owners to instantly develop a social network around the gTLD, to include apps, analytics and deep social interactivity.

[slideshare id=24151480&doc=socialosv16-130711143357-phpapp02&w=800&h=615]

Importantly, having your own social network means that you own:

the Customer
the Data
the App Store and the APIs
the Business Intelligence

PeopleBrowsr has been involved with social media for some time and we have collected over one trillion tweets over the last 5 years direct from Twitter.

We also run our own social influence platform Kred, we have deep experience in powering social networks, and SocialOS is already being used to power a major bank around their gTLD.

In addition, later this year we will be launching a sophisticated network for CEO’s built around our dotCEO gTLD. You can read more about this at lc.tl/dotceo

You can read more about our SocialOS platform at lc.tl/socialOS

In Durban, you can contact Andrew on +27 818 10 55 37 to arrange a meeting, or email Andrew here.

Jodee and Andrew will be in Durban from Friday 12th July – Thursday 18th July and we look forward to meeting other gTLD applicants to see how we can socialize and monetize your new domain beyond simple branding and marketing initiatives.



Brands can now build their own Social Network with SocialOS from PeopleBrowsr

June 18, 2013

At PeopleBrowsr, we are delighted to announce the launch of a brand new type of social network – one you can build and maintain yourself.

With public platforms such as Twitter, LinkedIn and Facebook, brands and consumers are increasingly being encouraged to use them exclusively to connect and communicate.

Now that these networks have combined memberships in the billions, it is becoming harder to find those in your community that you have the most in common with and connect with.

Brands are naturally investing time and energy into these public platforms, while at the same losing control of their brand, their fans and their community.

David Armano in a post titled Social Business: Where It’s Been & Where It’s Going talked about the evolution of social media into social business. He also referenced a great graphic (shown below) from a book by Peter Kim and co-author Dion Hinchcliffe titled Social Business by Design which I think sums up nicely where social might go next with social business, and how social is really evolving.

Figure 1.2 from “Social Business By Design”

We think the next phase of social as we move towards social business will allow corporates and government entities to create their own networks.

To support this vision, PeopleBrowsr is launching our SocialOS platform to bridge existing networks, and allow these corporates and governments to develop their own social networks.

SocialOS is a next generation Platform as a Service (PaaS), developed under a Darpa funded program. It integrates Social Network capabilities and technologies alongside existing customer databases, platforms and social networks. Social OS has a rich set of APIs for Developers to rapidly build Social Network applications.

For marketers, they can now invite customers and fans to join their own branded social networks, with app stores and analytics, while at the same time bridging existing social networks such as Twitter, Facebook and LinkedIn. Influencers of this new social network can be approached in a more personal way with special offers and incentives.

Importantly, Social OS analytics turns chaotic social data from multiple networks into rich and valuable data allowing more compelling offers and campaigns to be developed exclusively for the brand’s network. We will also be integrating our Kred influence measurement platform deep into SocialOS.

For owner of the new top level domains (TLD) such as dotJaguar and dotAMEX, they now have the ability using SocialOS to provide a compelling and secure social network just for their customers and fans.

For developers, the SocialOS platform will be exposed via APIs, periodic reports and a real-time command centre. Each Instance of Social OS gives Developers the ability to quickly build social networks and applications using APIs defined in our Social OS Guide. Developers can quickly build apps using the agile online toolkit.

What will you be able to develop with SocialOS?

With SocialOS you will be able to link your social interests from Twitter, Facebook, Flickr, LinkedIn, Tumblr and other networks to your Personal Domain as well as:

  • Build your own, branded social network instantly

  • Invite your friends or fans to your own social network

  • Use your favorite apps on your own social network

  • Find out what apps your friends are using

  • Make your own apps

  • Join other vibrant social networks and other SocialOS powered networks from your own network

Importantly, with SocialOS, you can develop your own social network, while staying a member of your favorite public social network.

The TLD Value Aded Services market is a growth opportunity

We will also be working with smart value added services vendors to provide a rich suite of services on top of a SocialOS platform for new TLD applicants.

One such VAS we like a lot is Designs.com from Demand Media. Recently, thedomains.com reported on how Demand is embedding Designs.com into the purchase process of partnering domain and web hosting providers, enabling consumers to create a high quality web presence specific to their chosen web identity already demonstrated by their favorite TLD such as .DENTIST and .ARCHITECT.

Watch out for the first SocialOS networks to launch in the coming months, including the dotCEO network from PeopleBrowsr.

If you would like an advanced preview of SocialOS, please contact us.